Be strategic about content curation & planning. Authenticity is KEY. It's important to come across genuine and not as a hard sell (don't we wish that was true of salespeople in every industry?). The best way to do this is by alternating your posts: Here's a quick example of how we post for our clients restaurant page @watermarcrestaurant located in Laguna Beach, California: Post 9: Top selling dish on the menu Post 8: Repost from local foodie, kept caption about their delicio